Remember how TV ads used to be for Doublemint gum, sleek cars, and sun tan lotion? Then one day the TV people realized we were getting older (and had some disposable income), so they began running ads for Smith Barney and Merrill Lynch, trying to get us to invest there. Today they’ve apparently decided we’re falling apart, because every other TV ad is for some kind of prescription drug.
Gotta pee but can’t pee? They’ve got a pill for you. Did Bob Dole invent erectile dysfunction? I’d never heard of it until Uncle Bob told us he couldn’t get it up without his little blue pill. And how about the side effects for these drugs…yikes! ”If you have an erection that lasts for more than 4 hours, seek immediate medical attention.” News flash: Sitting next to that hot little blond with a last name one letter away from mine, I had an erection for THE ENTIRE 8th GRADE!
Ambien will put you to sleep, but a side effect might be a swelling of the throat. Yeah, that’s what you would call a deep, permanent sleep. And some med they advertise for depression might make you have suicidal thoughts. Umm, isn’t that what the drug is supposed to PREVENT you from having?
I’m guessing the next big direction in TV advertising will be for funeral homes. That seems to be the natural progression. Stay tuned.
S